Janssen sponsors Sydney ultra marathon

By Megan Brodie 2 years ago | In Companies
  • 2 years ago
MD Biljana Naumovic at the launch of the Janssen Bondi to Manly Ultra

14 March 2022

Janssen has been announced as the inaugural corporate sponsor of Sydney’s first ultra-marathon event, the 80km run to take place in November with runners taking a twisting pathway from Bondi Beach to Manly Beach following the cliff tops and harbourside walking tracks of the iconic Bondi to Manly Walk, opened just two years ago.

Launched on Manly Corso on Sunday by NSW Minister for the Environment and Heritage James Griffin, five local council representatives were in attendance along with the event organisers, which included former federal Labor Senator John Faulkner.

The event will take place annually, the first time being Saturday 5 November. The not-for-profit event will raise funds for the walking track and marks the first ultra-marathon in the world to traverse a major global city – without going on roads.

Janssen picked up naming rights for the inaugural event, which will officially be known as the Janssen Bondi to Manly Ultra, with Business NSW and running shoe company HOKA major partners.

The ultra-marathon was first pitched by managing director Elle Pacholski who said the event “will showcase the very best of Sydney in one epic challenge”.

“Runners will pass by all of Sydney’s major icons, our two best-known beaches, the Opera House and Harbour Bridge and around the world’s best harbour,” Pacholski said. “It will be a truly world-class event.”

While Janssen has not disclosed the cost of the corporate sponsorship deal, it marks the first time the company has chosen to sponsor an elite sports event in Sydney and a change in direction for pharmaceutical event sponsorship.

“At Janssen, we saw the Bondi to Manly Ultra Marathon as a natural opportunity to partner with an iconic event that embodies characteristics of determination, strength and courage,” Naumovic said.

“This event will not only showcase the beautiful city of Sydney to the world but also promote a healthy lifestyle. We’re excited to play a part in bringing it to life.”

Runners can enter the race as individuals or in relay teams, although it is capped at 1,200 runners. Janssen intends to enter a relay team but Naumovic said after taking two days to walk the 80-kilometre course, she was not sure she could “prepare myself physically for the ultra-marathon” but said that she would consider participating in a relay.

©MedNews 2022

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